Turning Prospects Into Raving Fans

When you get a new prospect, into you funnel, you want to make sure you gently lead through a series of steps that help them fall in love with you, and/or your business.

Some marketers call this, “indoctrination;” and although that term seems to have a negative connotation, that’s exactly what is going on. David Hurley’s article, titled, “3 Simple Steps to Successful Lead Nurturing,” adds a little more depth to this concept.

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