Are you using storytelling to help market your practice to prospective patients, or to re-engage patients that haven’t been around in a while? The answer is probably no, and I know that because most of the doctors I ever sat down with weren’t hardly doing much marketing at all.
Lead generation is a form of marketing, but it’s not the only form of marketing – and yet it’s the one form health professionals love to spend most of their marketing dollars on. There is something to be said for long-term marketing, or what’s known in the industry as “lead nurturing.”
When you cultivate your list, they will grow into the kind of audience you want – engaged patients. Storytelling can help you do that, but it will never do that unless you decide to fist start marketing to your audience on a regular basis.
With that being said, even worse than not marketing on a regular basis, is doing it poorly. So Kathy Klotz-Guest, of convinceandconvert.com, wrote a nice little article on how to avoid that titled, “5 Things Companies Do That Ruin Storytelling Success.”
You would be surprised how effective long-term marketing strategies can be for your practice, and the art of storytelling can help play a bigger role.